208-522-7777 csr@firstcalljewel.com

Our History

-The shop that started it all

Where it all began

In 1947 shortly after the war, Al and Jewel Bidstrup started a small electrical contracting company named Jewel Electric. The original name was planned to be Gem State Electric but when they went to register it, the name was already taken in Idaho. The fact that Jewel was Al’s wife’s name was more coincidental. They started out of a small shop in their back yard on 9th Street and eventually moved to a space on the corner of Whittier and Holmes where they built a block building. That building was expanded with a second story as the business grew.

-The building on Whittier and Holmes

Contracting and motor rewinding were mainstays of the business. In about 1975 Al sold the business to two of his sons, Lyn and Chris. Al died of a heart attack in 1976 shortly after retiring. Lyn and Chris moved the business from the old Whittier location to Northgate Mile in 1977. With the move the business focused more on selling electrical parts, and providing repairs in homes and businesses. The motor repair shop was shut down. Heating and later air conditioning were added and started to become a bigger part of the business.
In 1998 Lyn’s son Bob purchased the business. Lyn retired, and Chris went on to other ventures. Plumbing services were added, and the company focused on providing electrical, heating, air conditioning, and plumbing service and repairs to South East Idaho. In 2007 a new building was built on Hollipark Drive that made them much more efficient and gave them room to grow. The new building did not include a sales counter, and they quit selling parts directly to the public. The business has continued to grow and has added services like air duct cleaning, and drain cleaning and drain restoration.

History of the Logo

Why Trust Us? Because you Can!

We are the BEST VALUE in the Service Business.

The Fast Service People

  • All of our trucks are fully stocked.
  • Most jobs and repairs are completed in one trip.
  • We offer 24 hour emergency service 365 days a year.

Honest and Fair Pricing

  • Free in-home estimate.
  • Up front pricing on all services.
  • Financing available with approved credit
  • Best value available


We Guarantee our Work

  • Buy-back guarantee on all new installs
  • Warranty provided on all jobs
  • Customer Satisfaction is our goal!
  • We're Licensed, Bonded, and Insured

Our team is

  • Trained and certified in their areas of expertise.
  • Background checked
  • Drug tested


Trusted Since 1947

  • We are a third generation family owned business.
  • Trusted by the community for over 60 years!


We specialize in

  • Heating, Cooling, Duct Cleaning
  • Plumbing, Water Heaters, Water Softeners
  • Electrical, Generator Repair and Installation